“After just one month, our monthly revenue had grown by 25%, without more traffic or higher ad costs. ABConvert costs €59/month and delivered over €10,000 in additional revenue.”
RWRobbert WeimerOwner, Smartwatchmagazijn
Grow Shopify revenue and profit
with testing, data and AI
Test from landing page to checkout, measure revenue and profit per visitor, then roll out each winner to the audience it won for.
4.8 on the Shopify App Store | 2,000+ Shopify stores
50,000+
A/B tests run
500M+
Shoppers in tests
$6B
GMV of merchants w/ABConvert
2,000+
Shopify stores
SHOPIFY A/B TESTINGTest every step of the shopper journey
From landing page to checkout, test the pages, prices and choices that shape each shopper’s experience.
SOFT SIGNALShopSkinBag (1)
THE DAILY SKIN EDITBarrier Serum30 mL / Everyday skincare
$48.00In stock
ADD TO BAG$48.00
SOFT SIGNALShopSkinBag (1)
THE DAILY SKIN EDITBarrier Serum30 mL / Everyday skincare$48.00
Free shipping on every order
ADD TO BAG$48.00
Shop Watches Straps Sale
Outdoor GPS Smartwatch
Outdoor GPS SmartwatchA€149B€169
Add to cartCart (2)Close
Outdoor GPS SmartwatchBlack€149
Charm pendantSilver€29-10%Buy 2, save 10% on accessories
You’re €12 away from free shipping
Subtotal€160.20
CheckoutSecure checkoutFree returns within 30 days
DELIVERY
Standard · 3-5 business days€4.90
Express · 1-2 business days€9.90⋮⋮Shop Pay
⋮⋮Credit card
⋮⋮PayPal
Pay nowOrder summaryOutdoor GPS SmartwatchBlack€149Charm pendantSilver€29
Add gift wrap€4 · ships wrappedAdd
Outdoor GPS SmartwatchBlack€149Charm pendantSilver€29Add gift wrap€4 · ships wrappedAddTotal€182.90
One test, three changesVariant B
Price€149 to €159
ShippingFree over €50
CheckoutGift wrap upsell
URL redirect test
URL redirect testUse URL redirect tests to compare landing pages for paid traffic.
Theme test
Theme testTest a whole redesign with themes.
Template test
Template testUse template tests to compare page layouts.
Visual editor test
Visual editor testEdit headlines, images, buttons and copy without code.
Offer test
Offer testCompare automatic discounts on revenue, AOV and conversion.
Checkout test
Checkout testTest changes to delivery, payment, content, cart and upsells at checkout.
DeliveryPaymentUpsell
Combined test
Combined testTest changes from several steps together as one coherent visitor experience.HOW TESTING WORKSEvery test makes the next one smarter
We turn insights into better testing tools, so you can keep testing and learning.
01Connect data & audit
Bring your data together and find where growth gets stuck.
16 integrations- Expert consultation
- Free testing playbook
02Find the leak
Turn a funnel problem into a hypothesis you can test.
- Test ideas library
- Real use cases
- Hypothesis generation
03Create & launch
Build your variants, choose a primary metric, preview and schedule.
- Full-funnel test types
- Visual editor
- Interactive tutorials
04Read the result
See the verdict, confidence and estimated monthly revenue impact.
- Primary metric
- Statistical significance
- Segment breakdowns
05Act on it
Personalize a winner. No winner? Refine your hypothesis and test again.
- Audience personalization
- Hypothesis refinement
- Follow-up tests
STEP 3 OF 5
Create and launch
Bring each insight into the next test
WHO IT'S FORFor the people
responsible
for
growing the store
Tests
Price test+18% profit / visitor
WinnerTheme testDay 9 of 14
RunningShipping testReady to launch
DraftBrands: Take the 15-minute masterclass, book onboarding or see brand results.
See brand results
Client stores
BBloon Paris+12% RPV
2 liveSSmartwatchmagazijn
3 liveLLevain
OnboardingAgencies: Partner with us for live training, benchmarking and selling together.
Explore the partner programAPI request
POST/v1/experiments
"type": "price_test"
201 Createdexp_8f2c41
Engineering: Use our REST and JavaScript APIs, custom test code and dev docs.
Read the developer docsCASE STUDIESSee what other brands
tested
and find
your next test
1/1
TESTING TOOLSBuilt for serious testers
OverallFunnelDiscountBreakdown
Revenue per visitor
$4.40$4.10$3.80$3.50$3.20Statistically significant
Variant B has 18% higher revenue per visitor
97%
Confidence
Estimated monthly revenue impact
+$8,400
Range: $5,900 to $10,900
Revenue per visitor
+18.2% vs control
Control$3.67
Variant A$3.91
Variant B$4.34Statistical significance
Uplift rangeP-valueProb. be best
+2% to +14%0.04129%
+9% to +27%0.003191%
Custom events4 tracked
New eventEVENTSTATUSFIRES (14 DAYS)LIFT ON CONVERSION
size_guide_openedTracked12,480+6.2%
reviews_tab_clickedTracked9,310+3.8%
scrolled_75_percentTracked22,905+1.1%
bundle_builder_usedTracked4,118+11.4%
Funnel with a custom event step
Viewed product100%
size_guide_opened38%
Added to cart21%
Reached checkout12%
1
Add a comment...
Your AI resolved all 3 commentsSee what changed
Visual Editor Test· Variant A
Navigate
Edit
CommentAIChanges3Review and launch
Country: US
Variant B · +14% RPV
UTM source: paid social
Variant A · +9% RPV
Klaviyo segment: returning buyers
Variant B · +21% RPV
Showing Variant B+14% RPVOutdoor GPS Smartwatch
€169
Add to cart
Price testShowing Variant A+9% RPVOutdoor GPS Smartwatch
€149
Free shipping on orders over €50Add to cart
Shipping test
Showing Variant B+21% RPVCharm pendant
€29
10% off your next orderAdd to cart
Offer test
theme.liquid · test group BCustom JS/CSS
01// runs only for visitors in test group B
02window.ABConvert.on('variant',(group) => {
03 if (group.name ==='B') {
04 applyTestPrice(169);
05 document.body.classList.add('bundle-banner');
06 }
07});
Test group: BTest price: €169
POST/experiments
{
"type": "price_test",
"variants": ["€149", "€169"],
"metric": "profit_per_visitor"
}
201 Createdexp_8f2c41
NewHeadless SDK
// Hydrogen, Next.js or any Storefront API stack
const price = getPriceByVariantId(variant.id)
?? variant.price;
HydrogenNext.jsOxygenVercel Edge
AI-NATIVEAI built into every step
of your testing
Generate hypotheses in the builder. Use Claude and other AI clients via MCP to run tests, or Shopify Sidekick to find tests and summarize results.
Assistant
MCP connected
How did the winter bundle price test do?
Experiment readDay 14 of 14: $54 wins on profit per visitor, +18% vs control at 97% confidence.
Where are paid shoppers dropping off?
Checked GA4 and checkout dataPaid visitors leave between cart and checkout, right when shipping is added.
Paid traffic funnelLast 30 days
Product page100%
Added to cart38%
Reached checkout14%
Purchased9%
Biggest drop: cart to checkout, -63%Most of those carts sit under the €75 free shipping line. Testing a €50 threshold is the clearest next step.
Draft testOther ideas
Ask anything...
Draft a free shipping test for orders over €50.
Draft readyHere is the draft. Variant A lowers free shipping from €75 to €50.
Draft: Shipping testDraft
ControlFree shipping over €75€18 to go
Variant AFree shipping over €50€4 to go
Starts Monday 9:0050 / 50 splitMetric: revenue per visitor
LaunchPreview
How did the shipping test do?
Experiment readVariant A won. Free shipping over €50 lifted revenue per visitor by 9.4%.
STATISTICALLY SIGNIFICANTVariant A: +9.4% revenue per visitor
Roll out winnerPersonalize
REVIEWSWhy merchants choose ABConvert
4.8
on the Shopify App Store
“Working with ABConvert has been great. I’ve been using it for almost two years. We run all our tests on it.”
“Service team goes above and beyond to help with customizations and making sure your test is working properly.”
“The first increase was too much, but the second one hit the right range. The data gave us confidence to make the decision quickly.”
GCGustavo CardonaVP of Technology, Levain Bakery
“When we think about best bang for buck, most amount of features, most intention to give the best support, ABConvert really is one of the top.”
“So professional and patient. And the data showing is comprehensive and precise. The most recommended A/B testing tool I suggest!”
“We’ve been using ABConvert for the past 4 years for our Shopify and Shopify Plus brands. What I really like about this tool is the analytics, it’s very in-depth.”
“One price test alone delivered over 10% more profit per visitor and conversions increased by 8%. Your help with setting up the test was very valuable.”
“Excellent & easy to use A/B testing. Jeffrey was also very helpful with making custom features to suit our needs, thank you!”
“This tool allows you to perform different A/B tests in a quick and easy way. Special thanks to Leo, who has always helped us quickly, kindly and efficiently!”
“The A/B testing tool is fast, accurate, and has all the options. The team is great, and they help you set it up.”
“Great app. Does what you need it to do, and the support team is really helpful.”
“Awesome implementation & metrics. The support is also fine! Got an issue solved within 15 minutes.”
“Very good support! And the product actually works. Good value.”
ONBOARDING & SUPPORTWork with CRO experts
from setup to
your next test
Y
ABConvert CRO expert
2
1
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