Test what works.
Keep what grows.
The A/B testing platform built for Shopify merchants. Test prices, product pages, shipping, and checkout — then let data tell you what to keep.
Trusted by hundreds of top-performing brands
50,000+
A/B Tests Run
500M+
Shoppers in Tests
$6B
GMV of Merchants
Checkout Test
Optimize the moment that matters most — right before purchase
Run checkout test with payment/delivery customization, and checkout ui extension to maximize your profit
about us
Haroutune Chouldjian
CEO of Luxmery
"Working with ABConvert has been great. I've been using it for almost two years. We run all our tests on it—highly recommend it."
Jacob Elbaum
CEO of Shivook
"80% of my CRO agency clients use ABConvert. It's the best tool out there, with useful analytics that generate tens of millions of extra dollars. I love ABConvert!"
Adnan Ribic
CEO of Stanbarry
"The A/B testing tool is fast, accurate, and has all the options. The team is great, and they help you set it up. I can't recommend it enough!"
What our users say about the app
Everything you need to run tests that actually move revenue
ABConvert strips away the complexity of A/B testing while giving you all the tools to make data-driven decisions that grow your profit
Revenue-first analytics
See margin impact, not just clicks. Access a dashboard built specifically for e-commerce with real-time data of test performance and the test impact on your revenue
Live in minutes
No developer, no theme risk. Setting up tests is effortless with our intuitive interface. Not even one line of code is needed to seamlessly integrate our light-weight app into your store
Pricing
Every test type in one app
Price, page, shipping, checkout. From prices to shipping thresholds, landing pages to checkout flows, run every test your store needs without switching between multiple platforms
Test by segment
Country, traffic source, or customer type. Zero in on the right audience with industry standard segmentation to get insights that truly matter for your business
Pricing
Start free 14-day trial
Start free 14-day trial
Start free 14-day trial
Start free 14-day trial
Start free 14-day trial
Start free 14-day trial
Start free 14-day trial
Frequently Asked Questions
A/B testing (also called split testing) is the fastest way to increase revenue without spending more on ads. By testing prices, product pages, shipping thresholds, and checkout flows, you can discover what actually drives conversions and profit. Most merchants are leaving 10-30% more revenue on the table simply because they've never tested their assumptions. With ABConvert's conversion rate optimization (CRO) tools, you get data-driven insights that tell you exactly what changes will grow your bottom line.
No coding required. ABConvert is designed for merchants, not developers. Install the app from the Shopify App Store, and you'll be running your first test in minutes. Our intuitive dashboard makes it easy to set up price tests, shipping tests, URL redirects, and even checkout experiments without touching a single line of code. Plus, our Growth, Scale, and Pro plans include live onboarding support to help you get started.
ABConvert is the most affordable all-in-one platform for testing prices, checkout flows, shipping rates, and page layouts—all in one app. Unlike generic testing tools, we're built specifically for Shopify with features that matter to e-commerce: price testing, shipping threshold optimization, and checkout experiments. Plus, we're a small, fast-growing team that constantly improves and adds features based on merchant feedback. Our 4.8-star rating from 2,000+ stores shows we're delivering real value.
It depends on your traffic, but most stores see statistically significant results within 7-14 days. High-traffic stores can get answers in just a few days, while smaller stores might need 2-4 weeks. ABConvert's analytics dashboard shows real-time confidence levels, so you'll know exactly when you have enough data to make a decision. The key is patience—rushing to conclusions with insufficient data is worse than not testing at all.
Absolutely safe. ABConvert has powered over 50,000 tests for 2,000+ Shopify stores, processing $6B+ in merchant GMV without breaking a single store. Our lightweight app integrates seamlessly with your theme and checkout without modifying your core files. You can pause or stop any test instantly if needed. Plus, our Growth plan and above include theme compatibility checks and dedicated support to ensure smooth operation.
ABConvert is trusted by everyone from fast-growing DTC brands to established retailers doing 7-8 figures annually. Whether you're selling fashion, beauty, supplements, home goods, or B2B products, if you're on Shopify and want to grow revenue through data-driven optimization, ABConvert works for you. Our customers range from solo founders testing their first price increase to CRO agencies managing tests for dozens of clients.
