90-Day CRO Roadmap for 7-Figure Shopify Brands — Built by ABConvert & Shivook

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ABConvert has officially partnered with performance CRO agency Shivook to create an actionable guide for Shopify stores:The 90-Day CRO Roadmap That Drives Real Growth.

This roadmap is built from Shivook’s sprint-based CRO approach and insights from over 10,000 tests run through ABConvert. It’s designed to help you prioritize what to test, move faster with fewer resources, and get results that actually impact revenue.

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Why we built this

Most CRO plans fail because they start with tactics instead of strategy. We wanted to fix that.

This guide shows you how to work backwards from your funnel bottlenecks and business goals—and how to test in a way that creates real business lift, not vanity metrics.

You don’t need a full-time CRO team. You just need a plan that helps you learn faster, optimize what matters, and build a growth loop that compounds.

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Who it’s for

• DTC founders trying to improve ROAS from Meta or TikTok
• Shopify marketers ready to move beyond guessing
• Agencies looking for a structured CRO plan to run with clients
• Any brand that wants to increase AOV, RPV, or conversions—with consistency and reliability

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What’s inside the guide

The roadmap is divided into three clear phases designed to take the guesswork out of A/B testing:

1. Format Discovery
   Test landing page styles (Sales Page, Listicle, Advertorial) to identify which format converts your traffic best.
2. Layout & Angle Iteration
   Fine-tune headlines, social proof placement, hero visuals, and section order to maximize scroll depth and clicks.
3. Deep Funnel Experiments
   Run high-leverage tests on pricing, shipping offers, checkout UX, and post-purchase upsells to boost revenue per visitor.

Each section includes tactical test ideas, setup checklists, and real-world examples to help merchants move fast without compromising statistical confidence.

Bonus: Real-world example from a wellness brand that lifted RPV by 22% using this exact roadmap.

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What you’ll be able to test

The guide walks you through test categories with the biggest ROI:

• Landing pages (Sales page vs. Listicle vs. Advertorial)
• Pricing strategies (anchor pricing, bundles, subscriptions)
• Checkout optimization (upsells, urgency, delivery trust)
• Personalized funnels by traffic source

And it includes test ideas tailored to low-AOV brands, high cart abandonment, and returning traffic patterns.

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What to avoid

The guide also includes a list of common CRO traps:

• Testing low-impact changes with no signal
• Calling winners too early without statistical confidence
• Ignoring audience segmentation by UTM source

Avoid these, and your tests won’t just be faster—they’ll be smarter.

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Ready to start testing?

If you’ve ever said “we need to improve conversions” but didn’t know where to start—this is where.

Get your the roadmap today.