Blogs

Shopify Rollouts and a testing app answer different questions. A decision framework for when to schedule a launch, when to run a test, and why most stores end up using both.

Compare FAQ vs AI chat on ecommerce product pages: when to use each, where to place them, and the exact A/B tests to run to lift conversions.

ABConvert's new analytics dashboard makes test results easier to understand, compare, and trust, with consistent metrics, breakdown dimensions, faster loading for large stores, and recomputable results when metrics improve.

This blog outlines a detailed comparison between ABConvert and Intelligems, helping merchants and agencies determine the optimal A/B testing solution for their Shopify stores.

We rebuilt ABConvert’s Price Test from the ground up to help you launch smarter price experiments — faster, cleaner, and with more control. Available to...

Your product page is the turning point between interest and purchase. This guide reveals ten proven strategies, from social proof and dynamic pricing to personalization and A/B testing, that help ecommerce brands optimize every detail for higher conversions. Learn how to turn hesitation into action and clicks into customers.

Ever heard “Meta banned my ads after I started testing”? Here’s what’s really happening, and how to optimize safely without losing your account. In this article, we break down the real reason ads get flagged, what Meta actually bans, and how to A/B test your Shopify pages the right way.

Struggling with low product page conversions? Discover proven tactics, like social proof, personalization, SEO, and A/B testing, that turn browsers into buyers.

In this interview with fscales, a performance agency, we will break down: Why testing starts with an audit, not creative guesswork? How one “reverse psychology” concept beat direct response ads for a laundry brand? Why failure isn’t wasted effort, but hints at how and what to scale?

Picture this: your store’s data is a meteor shower — clicks, scrolls, views all coming in at once. It’s a lot.

Many Shopify stores have steady traffic and stable conversion rates. That’s great. But because things are “working,” a lot of decisions end up being based...

Over the past two years, we’ve supported 3,000+ stores and powered more than 30k+ experiments with the system I designed on day one.

If you’re a Shopify brand navigating rising CAC, margin pressure, and flat AOV, pricing is likely your biggest untapped lever. Built by PM Digital and ABConvert, backed by 500+ real A/B tests

We didn’t set out to be the most advanced testing platform in the world. We set out to be the one that actually helps Shopify merchants do the work: run tests, learn fast, and grow more profitably

A/B testing isn’t just about what—you need to know when. Backed by 10,000+ Shopify experiments, this guide reveals the best times to run tests, why summer is a CRO goldmine, and how Monday launches drive better results.

Most DTC brands obsess over LTV—but ignore the first sale. This post shows how optimizing first-time conversion can dramatically boost profit, reduce CAC, and create a compounding growth engine. Backed by ABConvert data from real Shopify experiments.

Want higher AOV without spending more on ads? This guide breaks down 3 proven A/B test types—price, template, and shipping—that consistently increase average order value across Shopify stores. Learn how to set them up and maximize your revenue.

Cart abandonment kills conversions—but it’s fixable. This guide breaks down the top reasons shoppers abandon carts and offers 7 simple, data-backed strategies Shopify merchants can implement today to recover sales and boost revenue without increasing ad spend.

Avoid the most common A/B testing mistakes Shopify merchants make—from testing too many variables to ignoring sample size and timing. This post shares 5 data-backed tips to run cleaner, smarter experiments that actually improve conversion rates.

Discover the top 3 A/B test types that consistently boost conversion for Shopify brands—price tests, URL redirects, and checkout customizations. Backed by real ABConvert data from thousands of experiments, this is your CRO roadmap’s best starting point.

Smart Shopify brands are shifting from conversion rate to AOV as their north star. In this data-backed breakdown from ABConvert, learn why optimizing for revenue per visitor delivers higher profit, lower volatility, and better long-term growth.

Learn which A/B test strategies consistently lift CVR across Shopify stores—price testing, URL redirects, and checkout customizations. Backed by thousands of real ABConvert experiments, this post breaks down what to test first for reliable, scalable conversion wins.

After 4,000+ A/B tests, here’s what top Shopify merchants do differently. This post shows which tests drive ROI, how long to run them, and why completing tests—not perfect setups—leads to fast feedback, better conversion, and compounding growth.

Tariffs just hit? Discover how top Shopify merchants respond with strategic price testing instead of panic. Learn proven tactics, real test results, and how A/B testing helps you adapt fast, protect margins, and grow confidently—even when costs spike.

Shopify brands use Microburst Testing—fast, focused price experiments—to defend margins from tariffs. Run 24-hour tests, optimize for profit-per-view, and adapt quickly—without wrecking conversion or waiting weeks for results. A proven pricing strategy for volatile markets.