Why ABConvert Is the Go-to A/B Testing Platform for Shopify Merchants

There’s a reason merchants choose to come back.

One of our users recently shared his story in a video interview. He had uninstalled ABConvert, tried other tools, and eventually reinstalled after realizing: Nothing else offered the same balance of flexibility, pricing, and support. Now, he’s running both price tests and URL redirect tests every week—faster and with more clarity than ever.

He’s not alone.

We’ve seen this story repeat across dozens of Shopify brands. So today, we want to share a bit more on why that happens—and why ABConvert continues to be the testing tool Shopify merchants return to.

1. Pricing that respects and protects your margins

Let’s start with the obvious: A/B testing shouldn’t cost more than the test is worth.

Some platforms charge $400, $600, even $1,000/month, just to unlock basic functionality like price testing or checkout tweaks. And if you’re running a lean brand, that kind of pricing doesn’t scale. It penalizes velocity. It slows learning.

We built ABConvert differently.

Flat pricing. No usage-based creep. All the test types you actually need.

From URL redirect tests to price testing and template changes, merchants on our $149/month Advanced Plan get full testing capabilities without paying per test, per visitor, or per order.

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Based on recent analysis of 20 of our most active users, switching from a usage-priced tool like Intelligems (often ~$500/month or more) could save over $4,000 per year per store, without giving up any key functionality.

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2. Responsive and responsible support

When you run A/B tests that directly affect your revenue, you need a support team that shows up.

That’s what sets ABConvert apart. We don’t just reply, we partner. Whether you're running your first URL redirect test or troubleshooting a theme-based price test, you’ll get thoughtful, fast help.

We also offer Slack-based support—not just a help desk or ticket system. You can message us, ask questions, and get clear answers from people who know Shopify and know testing. That’s not just responsive, it’s responsible support.

It might not show up on a pricing table, but it shows up when it matters. And that’s what keeps teams testing with confidence.

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3. Built for operational reality

We’ve worked with thousands of Shopify brands, and here’s what we’ve learned:

• You don’t always have time to build a new product template just to test an upsell.
• Your dev team is busy. Or maybe you are the dev team.
• Your ad spend is climbing. You need faster feedback loops, not more complexity.

That’s why ABConvert is built to live inside your actual ops.

Here’s what the top 20 merchants on ABConvert are running most often:

• Price tests: AOV, margin, or conversion balancing
• Template tests: Layout, sections, and mobile-first changes
• Redirect tests: Landing page vs. product page vs. bundle funnel
• Shipping offers: Thresholds, urgency, incentives

These aren’t “button color” tests. They’re tests that move revenue.

And with hundreds of experiments per store logged in our system, we’ve seen firsthand what fast learning cycles can do to a brand’s growth curve.

Merchants routinely test 2–3 ideas per week with ABConvert, without needing an analyst or CRO consultant on payroll.

Plan Monday. Launch Tuesday. Review Friday. Repeat.

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4. A note on coming back

We don’t take it personally when a merchant tries something else. That’s part of the journey. But when they come back, and many do, it’s because they realize:

• They were paying more for the same tests
• Test setup got harder, not easier
• The new tool didn’t match their workflow
• And nobody was there when they needed help

That’s when ABConvert makes sense again. And this time, it sticks.

Check out this blog: ABConvert vs. Intelligems: Choosing the Right Testing Tool for Your Shopify Store

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Final Thought

We’re not trying to be everything. We’re trying to be the tool that helps you test the things that matter, in a way that fits how you actually operate your store.

• Simple pricing
• Real support
• Testing velocity that keeps up with your growth

If you’re ready to run better tests, without overthinking it, give ABConvert a try. Start your first test today.