ABConvert vs. Intelligems: Choosing the Right Testing Tool for Your Shopify Store
A/B Tests
Shopify
ABConvert
May 22, 2025
5 min. read
ABConvert
This blog outlines a detailed comparison between ABConvert and Intelligems, helping merchants and agencies determine the optimal A/B testing solution for their Shopify stores. We will discuss the key features, support, pricing, and use cases for each tool, highlighting why ABConvert stands out as the preferred choice for many.
Pricing Comparison
Below is a detailed pricing comparison between ABConvert and Intelligems.
Plan
ABConvert
Intelligems
Free Plan
✅ Free for dev stores, Shopify Plus sanbox stores, and Shopify Plus staging stores (unlimited time)
❌ None
Entry Plan
$59/month or $49/month billed annually
$99/month or $74/month billed annually (Content testing only)
Mid Tier
$149/month or $119/year (Advanced) Includes all test types + Slack
$499/month or $374/year (Profit Optimization tier)
High Tier
$249/month or $199/year (Plus) Includes all features + agency support
$999/month or $749/year (Intelligems Blue)
Free Trial
✅ 14 days on any plan
✅ 7 days
Unlimited Tests
✅ On all plans
✅ Varies by plan
We have conducted a quick pricing comparison from the top 20 most active merchants of ABConvert. These merchants are high-volume testing stores, consistently running hundreds of tests, with a strong mix of:
Price Tests
Template Tests
Redirect Tests
Checkout/Content Testing
On average, ABConvert costs each merchant $1,788 (Advanced Plan). While if they used Intelligems, it would cost them $6,000 (Est. $500/month for usage-based pricing).
Estimated Savings: $4,212 per year per store
That’s over 3x cheaper with ABConvert—while still supporting all core test types (including pricing & layout testing) that top merchants are using to grow.
Feature Comparison
Below is a table summarizing the key differences and similarities in features between ABConvert and Intelligems.
Category
ABConvert - Users can seamlessly start using the app without any tech setup
Intelligems - Users need to manually add script to theme before using the app
Price Testing
✅ Core feature. Available on from $119 per month. Direct support from team
🟡 Included but locked behind higher tiers, from $374 per month. Requires self-service (script inject, theme check, QA)
Shipping Testing
✅ Included on all plans. Test free shipping, thresholds, or rate logic directly in-app.
🟡 Included but locked behind higher tiers, from $374 per month.
Theme & Content Testing
✅ Test entire product pages, templates, and messaging without developer input.
✅ Similar functionality.
Checkout Optimizations
✅ Test checkout content block, free shipping, guarantees.
❌ Not directly supported. Limited to native Shopify checkout behavior.
Speed to Launch
✅ Set up in under 10 minutes with support from ABConvert team. Designed for marketers and shop owners
🟡 Requires more onboarding and team involvement for complex setup. Needed to pay for a one time installation fee or an annual plan.
Analytics & Reporting
✅ Streamlined dashboard focused on actionable test outcomes.
Offers detailed analytics including revenue, PPV, and cohort breakdowns.
Personalization & Targeting
Sufficient targeting via UTM and location. Great for fast tests.
Advanced targeting and personalization built-in for larger-scale teams.
Support Comparison
A comparison of the support options for both platforms.
Support Feature
ABConvert
Intelligems
Email Support
✅ All plans
✅ All plans
Live Chat Support
✅ Available during business hours, advanced plan and above. For basic plan, users can submit tickets and receive support in 3 hours
❌ Not available
Slack Channel Access
✅ Included on Plus plans, from $199 per month
✅ Included on premium plans, from $749 per month. Needed to pay for a one time installation fee or an annual plan.
CRO Expert Guidance
✅ 1:1 test consultation available on Advanced+ Focus on strategy, not just setup
🟡 Available via Success Manager on top-tier plans
Final Take
While both tools are built to optimize performance, they serve very different types of teams — and that matters when choosing the right one for your business.
ABConvert shines with its simplicity, speed, and affordability. It gets your first test live fast, with no trade-off in test impact.
Intelligems offers more customization for brands that have complex needs and the resources to go deeper.
Use cases
Best app
You're a Shopify merchant testing prices, shipping, or content
ABConvert
You want to launch tests quickly without a developer
ABConvert
You're managing 1–3 stores and need clear, flat-rate pricing
ABConvert
You're building out a complex personalization engine with multiple variables and custom logic
Intelligems
Why ABConvert Makes More Sense for Most Brands
The reality is, most Shopify merchants don’t need enterprise-level complexity just to test product price points or optimize a shipping threshold. Intelligems offers powerful features, but many of them only unlock at $499/month or higher. Also, the pricing is a lot more costly than ABConvert and scales with store's GMV and usage.
That makes sense for brands with in-house analysts or multi-variable profit modeling needs—but for most growth-stage merchants, that’s overbuilt for the job.
ABConvert keeps things lean, focused, and affordable, which means you can test faster and get results without needing to restructure your tech stack or your budget.
