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Free Resources

Skills, playbooks and tools to help you find what's holding sales back, and what to test next.

Playbook
BFCM CRO Playbook
What to test, measure, and ship before BFCM. Insights from leading CRO agencies like Apex, Scaling.co, Shivook and Prosper Digital, plus ABConvert pre-BFCM testing data from 2025.
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Claude skill
Shopify Insight Report
Sales dropped? Ask Claude and get a one-page report from your own Shopify data: what changed, when, and what to check first.
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