Each buyer sees one price from product page to checkout through Shopify Functions. Your catalog stays intact. Read results in profit per visitor.
Pocket Cinema · Price test results
Sample data| Metric | Control | Variant |
|---|---|---|
| Selling price | $249 | $269 |
| Product views | 10,000 | 10,000 |
| Orders | 350 | 318 |
| Order rate | 3.50% | 3.18% |
How it works
Three steps from idea to a result you can act on. We review your theme before your first price test, typically in 1 to 2 business days.
01Draft
Create your price test
Pick a product, a price you could keep, and a profit goal. Preview both prices from the product page through checkout.
02Launch
Launch to any audience
Split comparable traffic by market, device, source, or segment. Hold merchandising, promotions and delivery steady.
03Read
Read the result
Compare profit with order volume against the target you set before launch, and whether the difference is significant.
Six price experiments
Luma Field sells a portable projector for $249. Each unit costs $110, leaving $139 in gross profit. At $269, each sale earns $20 more. How many orders can you afford to lose?
A $20 increase earns more even if fewer shoppers buy.
Start here when a bestseller has steady demand and you need to recover margin. Test a price you could actually keep. The example assumes $110 in product cost and one unit per order.
Sample benchmark
3.06% order rateBreak-even at $269, compared with a 3.50% baseline at $249.
Keep fixed. Same product, imagery, inventory, traffic eligibility, delivery terms and discounts.
- Preview both versions
- Check $249 and $269 on the same product page, in the cart and at checkout.
- Worked example with sample data
- At 10,000 views per group, orders fall from 350 to 318 while gross profit per view rises from $4.87 to $5.06. See the full result ↓
- When to roll it out
- Raise the price if the gain clears your preset threshold and the order loss fits your volume needs. Otherwise keep the current price.
Worked result
+3.9%Gross profit per product view · Sample data · $269 vs $249
At $269, Pocket Cinema sold 32 fewer units. Revenue per product view fell, while gross profit per product view rose about 3.9%.
Set the break-even rate before launch: 3.50% × $139 ÷ $159 ≈ 3.06%. At equal traffic, the higher price can lose about 12.6% of orders before gross profit falls.
Decide at your planned sample. Set the minimum profit gain and the order loss you can accept. Consider uncertainty, fees, fulfillment and returns. If a material loss is still plausible, keep the current price or extend under a rule you set before launch.
Pocket Cinema · Price test results
Sample data| Metric | Control | Variant |
|---|---|---|
| Selling price | $249 | $269 |
| Product views | 10,000 | 10,000 |
| Orders | 350 | 318 |
| Order rate | 3.50% | 3.18% |
| Revenue per product view | $8.72 | $8.55 |
| Gross profit per product view | $4.87 | $5.06 |
10,000 product views per group, one unit per order and $110 cost per unit. Gross profit is product revenue less cost of goods.
What if shoppers switch models?
Use one eligible-session denominator across both models. In this sample, the cheaper Studio gains 30 orders and Pocket loses 30. Total orders hold at 400 while gross profit falls from $60,100 to $57,550.
Narrow the upgrade gap · Pocket $249, Studio $349 vs $319
Sample data| Metric | Control | Variant |
|---|---|---|
| Pocket Cinema orders | 300 | 270 |
| Studio Edition orders | 100 | 130 |
| Gross profit per session | $6.01 | $5.76 |
10,000 eligible sessions per group. Pocket costs $110 per unit and Studio costs $165. Keep the current prices in this example.
What we do
AI and MCP
Ask Claude or ChatGPT how a test is doing or draft the next one. Actions depend on access you grant.
Audience targeting
Run a test only where it matters: by country, device, traffic source or customer type.
Analytics
See profit per visitor, conversion, AOV and significance for each variant, with product costs included.
Visual editor
Change copy, images, and templates on any page without code. Preview before launch.
More stories
FAQ
Yes. Shopify Functions apply price changes dynamically at checkout. Your products, variants, inventory, and catalog stay intact.
Plan around a commercially meaningful difference and cover at least one full business cycle, including weekdays and weekends. Read the result once you reach the sample you planned.
Price tests are available on Growth and above. Follow the theme-check flow for your store. A standard review typically takes 1 to 2 business days.
Preview each group on the product page, in the cart and at checkout. Confirm unit costs, match any price shown in ads to the landing experience, and check promotions and delivery terms.
Confirm the rollout workflow for your test method before ending the experiment. Cart Transform tests require you to update the winning price yourself. Verify the live selling price in each market afterward.
Get the Price Testing booklet
Six experiments, storefront previews, and the math behind the decision.
Products
- URL redirect testCompare landing pages for ads.
- Theme testTest a whole redesign with themes.
- Template testCompare page layouts.
- Visual editor testEdit pages without code.
- Offer testCompare discounts across variants.
- Shipping testTest rates and free-shipping offers.
- Subscription testCompare subscription offers and intervals.
- Checkout testTest checkout options and upsells.
- Combined testTest several steps as one experience.