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Find the delivery offer that wins orders without giving away margin. Different groups see different rates, free-shipping thresholds or delivery choices at checkout.

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$75 versus $100 free-shipping threshold

Sample data
MetricControlVariant
Revenue per visitor$4.00$4.32
Conversion rate5.00%4.80%
Average order value$80.00$90.00
Profit per visitor$1.50$1.68

How it works


Native Shopify rates are the starting point; a test gives you evidence for deciding what to keep.

  1. 01Draft

    Create your shipping test

    Pick the zone, then set the rate, threshold or delivery choice each group sees. Preview with an address inside the zone.

  2. 02Launch

    Launch to the zone

    Keep one active shipping test per zone, with the same products, prices and audience in both groups.

  3. 03Read

    Read the result

    See revenue per visitor, conversion, AOV and profit per visitor for each group, and whether the difference is significant.

Six shipping experiments

A delivery charge can change an otherwise easy purchase decision. Removing that cost can help shoppers finish. It also moves the delivery bill onto the business. Each experiment names the change, the full delivery choice and what should stay fixed. The examples use an $84 basket of travel accessories, unless a different subtotal is shown.

A higher free-shipping threshold grows basket value enough to offset lost orders.

A threshold asks shoppers to make a trade: add another item or pay for delivery. Raising it can increase average order value, but the average is calculated only among people who buy. Shoppers who leave disappear from that number.

Variable being tested

Free-shipping threshold: $75 to $100.
ControlFree over $75
VariantFree over $100

Keep fixed. Same $4.95 fee below the threshold, delivery service, product prices, zone and audience. Same priority and express options.

Preview both versions
Try $84 and $100 carts with the same address. Confirm standard is free at $100 in both groups.
Worked example with sample data
At $30 versus $35 contribution per order, 500 control orders require 429 variant orders to break even at equal traffic. See the full result ↓
When to roll it out
Keep $100 if contribution per visitor improves enough to justify any order loss.

Worked result

A higher threshold lost 20 orders and still earned more per visitor: the remaining baskets were larger and kept more profit.

$75 versus $100 free-shipping threshold

Sample data
MetricControlVariant
Revenue per visitor$4.00$4.32
Conversion rate5.00%4.80%
Average order value$80.00$90.00
Profit per visitor$1.50$1.68

10,000 visitors and 12,000 sessions per group. Control: 500 orders, $40,000 revenue, $15,000 profit. Variant: 480 orders, $43,200 revenue, $16,800 profit. All figures are illustrative.

What we do


  • AI and MCP

    Ask Claude or ChatGPT how a test is doing or draft the next one. Actions depend on access you grant.

  • Audience targeting

    Run a test only where it matters: by country, device, traffic source or customer type.

  • Analytics

    See profit per visitor, conversion, AOV and significance for each variant, with product costs included.

  • Visual editor

    Change copy, images, and templates on any page without code. Preview before launch.

Requirements

Use your native Shopify shipping zones and rates as the starting point. Check Carrier Service API access before planning a live test. Your Shopify plan and billing configuration determine eligibility.

The selected shipping address must match a tested zone. Keep one active shipping test per zone, and preview with an address inside that zone before launch.

Third-party calculated rates are not directly editable by this module and can appear alongside test rates. Review the full rate list in preview so the comparison reflects the choices shoppers actually see.

Products