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Find out which offers bring in subscribers who keep buying. Compare subscription plans, or one-time purchase alone against one that also offers a subscription.

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Offer a subscription

Sample data
ControlOne-time only
VariantSubscribe & save 10%

With equal traffic, 100 one-time orders become 75 one-time orders plus 25 signups. Initial revenue falls from $4,000 to $3,900 before renewals.

How it works


Your subscription provider continues to manage billing and subscriptions. Existing subscriber contracts keep their terms.

  1. 01Draft

    Create your subscription test

    Choose one or more products, then assign a shared offer to each of two to five test groups.

  2. 02Launch

    Launch on your product pages

    Run it on your existing products and product pages, with Recharge, Skio or Stay.AI managing the subscriptions.

  3. 03Read

    Read the first order and what follows

    ABConvert connects the experiment to first-order results and verified subscription lifecycle activity.

Four subscription experiments

When acquiring a customer is expensive, the next order matters. The discount, quantity and delivery schedule shape both the first purchase and what follows. Which offer brings people into a subscription they will continue to value? A deeper discount might persuade more shoppers to begin. A smaller saving might attract almost as many, with less revenue given away.

Offering a subscription creates incremental sales.

Offering a subscription can change the way shoppers buy. It does not automatically mean the business has gained a sale. Someone who would have paid the full one-time price might instead choose the discounted subscription. That may become a valuable relationship, but the signup alone does not establish its value.

Variable being tested

Subscription availability: one-time only → subscription also available.
ControlOne-time only
VariantSubscribe & save 10%

Keep fixed. Keep the product, one-time price, page, shipping and audience unchanged.

Preview both versions
Add the $40 one-time bag in both groups. In the variant, also check the $36 plan and its renewal terms.
Worked example with sample data
With equal traffic, 100 one-time orders become 75 one-time orders plus 25 signups. Initial revenue falls from $4,000 to $3,900 before renewals.
When to roll it out
Keep the plan if paid renewals and contribution make up for any loss in one-time sales.

What we do


  • AI and MCP

    Ask Claude or ChatGPT how a test is doing or draft the next one. Actions depend on access you grant.

  • Audience targeting

    Run a test only where it matters: by country, device, traffic source or customer type.

  • Analytics

    See profit per visitor, conversion, AOV and significance for each variant, with product costs included.

  • Visual editor

    Change copy, images, and templates on any page without code. Preview before launch.

Requirements

ABConvert runs the experiment while your provider continues to manage subscriptions and billing. Subscription testing works with Recharge, Skio and Stay.AI, with different requirements for preparing plans and running combined tests.

With Recharge, you can select existing plans. For a single-product test, you can also create a plan in ABConvert with the required permissions. Recharge supports standalone and combined tests.

With Skio, prepare plans in Skio first. Full selling-plan terms must match across selected products. Skio supports standalone and combined tests. With Stay.AI, prepare plans there first and use one shared plan covering all selected products. Stay.AI supports standalone tests and subscription personalizations, but not combined tests.

Products