Test your price
before you change it.
Bloon Paris raised its US prices by $50 and gained ~18% more gross margin per visitor. Read the story →
4.7 on Shopify · 83 reviewsONE PRICING TEST
“Over 10% more profit per visitor.”
An excerpt from Myriam's testimonial.
Myriam EsnaultEcommerce manager · Bloon Paris
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What a price test showed
other Shopify brands.
~18%
more gross margin per visitor
“Revenue per session was higher and margin per visitor improved a lot, so the decision was easy.” After testing a $50 price increase on US products for one month.
Myriam Esnault, Ecommerce manager, Bloon Paris
Read the case study →+6%
average order value
A 10% price increase on selected products, with no significant decrease in conversion rate.
Puzzle merchant, Toys & Games
Read the case study →2 tests
to find the right price
“The first increase was too much, but the second one hit the right range. The data gave us confidence to make the decision quickly.”
Gustavo Cardona, Levain Bakery
Read the case study →
Each is one merchant's result; outcomes vary.
A higher price doesn't have to win more orders.
A price can convert fewer shoppers and still earn more overall. Compare the revenue each visitor generates, alongside conversion rate and order value. Move the sliders to see how much room a price change gives you.
Extra revenue a year, if orders hold
$384,000
Orders can fall by up to
4.8%
before revenue per visitor drops
Illustrative: the average order scales with the price and nothing else changes. Whether orders hold is what a price test measures.
Try a new price.
See what changes.
Install ABConvert
Start your 14-day trial on Shopify.
Test on a share of your traffic
Compare a new price with your current one.
Decide with real results
Compare revenue per visitor before rolling it out.
Price testing, in merchants' own words.
4.7 on the Shopify App Store · 83 reviews
“Looked hard and long to find a good price A/B test app but most didn't work properly. This one does.”
Luxmery
Shopify review →“AB Convert is a great app that helps us to test themes, prices etc.”
Orbitkey
Shopify review →“I've been looking for a tool that allows us to do easy price testing”
Just Go Travel Studios
Shopify review →
Everything you need
before the demo.
Will a higher price hurt my sales?
It can reduce conversion. A test lets you compare that change with revenue per visitor before deciding whether to roll out the new price.
How long should I run my price test?
We recommend running tests for at least two weeks. Depending on your traffic and the difference between prices, you may need longer to reach a reliable result.
What happens after the free trial?
Price testing is part of the Growth plan: $199 a month with 5,000 billable orders included, then $39 per extra 1,000 orders. Every plan starts with a 14-day free trial. See the current plans on the Shopify App Store.
New price?
Run a test first.
Book a demo, or compare prices on your Shopify store with a 14-day free trial.
4.7 on the Shopify App Store · 83 reviews · set up in 5 minutes
