BFCM CRO Playbook

What you'll learn

• What leading ecommerce brands are testing before BFCM
• Where CRO agencies are finding opportunities across the buying journey
• How to prioritize tests based on traffic, impact, and available runway
• How to design and protect experiments when peak traffic arrives
• Which metrics to use when deciding whether a test actually worked

Learn from insights shared by leading CRO agencies like Apex, Scaling.co, Shivook, Prosper Digital, and ABConvert pre-BFCM testing data from 2025.

Put it into practice with real examples, benchmarks, prioritization frameworks, and a practical BFCM CRO checklist you can use from 8–10 weeks out through the end of BFCM.