New Chapter: ABConvert 2.0

Over the past two years, we’ve supported 3,000+ stores and powered more than 30k+ experiments with the system I designed on day one.

At first, I didn’t expect it would become a system that processes that many events with such complex synchronization. It was meant to be a product designed for simple UX and affordable pricing.

However, as we grew, more and more use cases and requirements surfaced. A well-designed, scalable system became a must, along with more aligned analytics metrics that closely match Shopify.

That’s why we spent the past 6 months rethinking and rebuilding the platform. Today, we’re giving you a first look at ABConvert 2.0. Here’s what’s new:

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Faster and smoother UI with Polaris 12+

Upgraded to Shopify's latest design system so your experience feels faster, more intuitive, and truly native to Shopify.

Streamlined price test setup

Starting and stopping tests is now easier than ever—no more duplicating products or variants, fully compatible across all Shopify plans.

Batch processing engine for stability

Handles large-scale operations in the background—no more loading delays or app freezes.

Refreshed analytics dashboard

See a clear snapshot of your store's performance across all tests, with better charts and more actionable insights.

Redesigned analytics system with event-level tracking

We now store every customer interaction (up to 10x more data), so you can trace back and analyze exactly what influenced performance.

COGS support for true profit tracking

Upload or sync your product costs to calculate net profit directly in test results—optimize beyond revenue.

AI-powered theme check (no more waiting)

Theme check can now be run by AI, so you can configure your price selectors without delay.

Starting with our most important feature—price tests—we have a full roadmap planned out and will run a 2-month beta testing period with weekly feature releases. There’s more to come; this is just the start.

Interested in joining the beta? [Sign up here].

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Founder and CEO
Yi Hung Lin

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