Event Tracking: The Missing Link in Your Shopify Growth

Picture this: your store’s data is a meteor shower — clicks, scrolls, views all coming in at once. It’s a lot.

Not all actions are equally important.

Event tracking helps you catches only the stars in that storm, the moments that drive growth and the behaviors that actually lead to sales.

With it, you can pinpoint exactly which actions matter, and turn them into repeatable wins.

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What can you track?

Event tracking lets you record and analyze specific user actions on your store.

For example:

• Conversion funnel steps — Add to Cart rate, Checkout start rate, Purchase rate.
• Session metrics — total visits, average session length.
• Custom interactions — clicks on a specific banner, video plays, form submissions.

With these, you can see exactly where shoppers drop off and which actions influence purchase behavior.

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Why not just use GA?

You can use Google Analytics, but it wasn’t designed natively for Shopify.

How to implement event tracking

With tools like ABConvert, event tracking isn’t another project on your to-do list, it works the moment you connect your store.

Because it’s built on Shopify’s own native events, you don’t have to configure anything, not for the events, not for the A/B test. Just start your experiment, pick your primary metric, and you’re done.

• Full visibility during tests — Every event is recorded throughout the test, so you can check progress anytime.
• No wasted tests — If halfway through you realize your metric isn’t quite right, switch it instantly. All past results update without restarting, and your original event data stays saved for future analysis.

Real-world example:

You're testing two product page layouts.

At first, you measure “Add to Cart.”

Halfway through, you notice “Begin Checkout” tells the story better.

With ABConvert, you just change the goal, and all the earlier data re-calculates automatically, split perfectly by your test groups.

Event tracking should turn clicks into clarity. For Shopify merchants, it’s not about tracking everything, it’s about tracking the right things, without the setup headache.