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We’ve been quietly rebuilding ABConvert over the past few months, and you’re getting access first.
Starting today, you can try a new testing experience designed to remove friction from setup and give you more control, including:
A guided setup flow that takes you from idea to launch
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Easier audience targeting, so your tests reach the right visitors

Visual comparison views to see exactly what customers will see
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URL auto-completion from your store, helping you select the correct trigger paths with confidence

A brand-new Visual Editor — reorder elements, edit text inline, swap images, and replace links without touching code

This is an early access release. Everything works, but we’re still refining the details.
If something feels confusing, clunky, or missing, tell us.
Your feedback will directly shape the final version.
👉 Early access is open until Feb 25, ahead of the official launch (and pricing update).
Try it out, break things, and tell us what you think.We’re building this with you.
Another great article from us

After 4,000+ A/B tests, here’s what top Shopify merchants do differently. This post shows which tests drive ROI, how long to run them, and why completing tests—not perfect setups—leads to fast feedback, better conversion, and compounding growth.
Apr 30, 2025
7 min. read
