Price Test Just Got a Massive Upgrade: Here's What Changed

We rebuilt ABConvert’s Price Test from the ground up to help you launch smarter price experiments — faster, cleaner, and with more control. Available to merchants on all Shopify plans.

Here are the 3 biggest improvements:

1. Launch price tests in minutes

Excel-like price grid, bulk pricing tools, and a clearer setup flow remove manual work completely.

1. Target exactly who sees your prices  

Control exposure by device, traffic source, location, and visitor type.

1. Run independent price tests per market with ease  

Same multi-market power as before, now with one-click market switching and a simpler workflow.

01What's New

021. Advanced Product Filtering

More product selection filter options, including vendor, collections, and tags.

Just like your native Shopify product search!

032. Excel-Like Price Grid

Manage prices the way you already work.

• Copy from Excel → paste directly into grid
• Drag to fill (just like Excel)
• Inline editing, all variants visible
• Product images for context

043. Bulk Fill Prices with Smart Tools

Two ways to fill prices fast:

A. Formula Mode

• Adjust by % or fixed amount
• Round to .99, .95, or whole dollars
• Preview before applying

B. CSV Upload

• Download template
• Edit in Excel
• Upload with validation

054. Traffic Allocation

Now you can choose to run your test on 1% to 100% of traffic.

When to use different levels:

• 100%: Standard tests, small price changes, non-critical products
• 50%: Moderate changes, want faster results with some safety
• 10-20%: Bold changes on hero products (validate first, then scale)

065. Advanced Audience Targeting

Target exactly who sees your test.

Filter by:

• Device: Desktop, Mobile, Tablet
• Visitor type: New, Returning, All
• Geography: 95+ countries
• Traffic source: Paid Search, Organic, Social (Google, Facebook, Instagram, TikTok), Email, Affiliate, Direct
• UTM parameters: Campaign, source, medium
• Advanced: Landing page, referral domain, custom cookies

Combine with AND/OR logic for hyper-targeted segments.

076. Force Assignment Rules

If you need exceptions to random assignment, you can create override rules.

Common scenarios:

A. Protect VIP customers → Exclude loyalty tier "Gold" customers from discount tests Why: Preserve their premium experience

B. Test device-specific pricing → Force mobile users to lower price point Why: Test hypothesis that mobile users are more price-sensitive

C. Block noise → Exclude traffic from competitor domains Why: Remove non-buyer traffic from results

087. Multi-Market Pricing

Same powerful capability, now dramatically easier to use.

Run independent price tests per market with one-click switching and a clearer setup flow.

09Join the Price Test Beta

Be among the first to try the rebuilt Price Test and help shape what ships next.

What you’ll get: • Early access to the new Price Test experience   • Faster setup with bulk pricing tools   • Advanced targeting and multi-market testing  

Join the Beta →

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