Blogs

ABConvert now connects two ways: MCP, so Claude and other AI agents can read your test data and create or manage tests in plain language, and a REST API, so alerts, guardrails, and reporting run inside the tools you already use.

ABConvert Personalization lets you roll out winning test versions to specific audiences, creating targeted experiences without keeping an A/B test running.

ABConvert's new analytics dashboard makes test results easier to understand, compare, and trust, with consistent metrics, breakdown dimensions, faster loading for large stores, and recomputable results when metrics improve.

We rebuilt ABConvert’s Price Test from the ground up to help you launch smarter price experiments — faster, cleaner, and with more control. Available to...

Over the past two years, we’ve supported 3,000+ stores and powered more than 30k+ experiments with the system I designed on day one.

We didn’t set out to be the most advanced testing platform in the world. We set out to be the one that actually helps Shopify merchants do the work: run tests, learn fast, and grow more profitably