Blogs

If you’re a Shopify brand navigating rising CAC, margin pressure, and flat AOV, pricing is likely your biggest untapped lever. Built by PM Digital and ABConvert, backed by 500+ real A/B tests

Want higher AOV without spending more on ads? This guide breaks down 3 proven A/B test types—price, template, and shipping—that consistently increase average order value across Shopify stores. Learn how to set them up and maximize your revenue.

Discover the top 3 A/B test types that consistently boost conversion for Shopify brands—price tests, URL redirects, and checkout customizations. Backed by real ABConvert data from thousands of experiments, this is your CRO roadmap’s best starting point.

Smart Shopify brands are shifting from conversion rate to AOV as their north star. In this data-backed breakdown from ABConvert, learn why optimizing for revenue per visitor delivers higher profit, lower volatility, and better long-term growth.

After 4,000+ A/B tests, here’s what top Shopify merchants do differently. This post shows which tests drive ROI, how long to run them, and why completing tests—not perfect setups—leads to fast feedback, better conversion, and compounding growth.

Tariffs just hit? Discover how top Shopify merchants respond with strategic price testing instead of panic. Learn proven tactics, real test results, and how A/B testing helps you adapt fast, protect margins, and grow confidently—even when costs spike.

Shopify brands use Microburst Testing—fast, focused price experiments—to defend margins from tariffs. Run 24-hour tests, optimize for profit-per-view, and adapt quickly—without wrecking conversion or waiting weeks for results. A proven pricing strategy for volatile markets.