· 3 min read
Online retailer Daily Sale's product page already showed the product, a discount and a way to buy. Agency partner Shivook tested a different layout for the same purchase decision. Over June 16 to 25, 2026, revenue per visitor rose from $0.23 to $0.37, a 63% lift.
01About the Customer
Daily Sale is a high-traffic online store selling discounted products across clothing, electronics, home and more. The brand worked with Shivook, a CRO agency for Shopify and DTC brands that measures every page it builds by revenue per visitor (RPV). Shivook built the new product page; ABConvert measured the test.
02The Challenge
The product wasn't the whole buying experience. The gallery, the offer, size selection and checkout options all shaped what a shopper saw before adding to cart.
Daily Sale's Control page put a thumbnail rail beside the main image, with the description below and the purchase controls alongside. Nothing was broken. The question was whether presenting the same decision differently would earn more from each visit.
03The Approach
Shivook's page kept the product and the offer, and changed how they were presented:
- A larger image grid in place of the thumbnail rail, so shoppers see more of the product at once.
- The price next to the title, so the deal is clear before shoppers look for it.
- Purchase actions stacked above reassurance, with delivery, returns and payment details directly beneath the buy buttons.
The test compared the two complete product pages. It shows which experience earned more, not which single change produced the lift.
Left: the Control product page. Right: Shivook's product page.
04Results
The numbers below are ABConvert's report for June 16 to 25, 2026.
| Metric | Control | Shivook page | Change |
|---|---|---|---|
| Visitors | 46,439 | 28,861 | - |
| Revenue per visitor | $0.23 | $0.37 | +63% (100% probability to beat Control) |
| Conversion rate | 0.38% | 0.48% | +26.3% |
| Average order value | $56.41 | $69.80 | +23.7% |
Both halves of revenue per visitor moved. More visitors bought (0.38% to 0.48%), and those who did spent more per order ($56.41 to $69.80). Together they lifted what the page earned from every visit.
05What Other Merchants Can Learn
- A working page can still be improved. Daily Sale's Control page had everything a shopper needed. The layout of those pieces still changed what each visit earned.
- Make the deal easy to see. Putting the price beside the title and the reassurance under the buy buttons keeps the offer in view at the moment of decision.
- Measure revenue per visitor before buying more traffic. At high traffic, a few cents more per visitor adds up quickly.
For more on how Shivook approaches page tests, read how to prepare a landing page before scaling paid traffic. To find an agency that builds and tests pages like this, see our partner directory.
06Test Your Own Product Page
Compare the page shoppers use now with a meaningful alternative, and measure revenue per visitor before deciding which one deserves your traffic.
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